Naumann Film produced the new cinema commercial for Sander's Backstube in collaboration with the Konzeptwerkstatt agency.
Under the motto "#vollfair - DEIN JOB", it shows that Sander's Backstube is the ideal employer for all fans of the bakery trade. In the film, two service staff behind the counter are so enthusiastic about their jobs that their work resembles an acrobatic ballet - only when they serve a customer a cappuccino and a bread roll do they return to their reality.

The film was shot in one day in a branch in Braunschweig. Three cameras, a Segway, a jib arm and a drone were used. The entire post-production was done in-house.